TrafficFactory – reviews on the teaser network

()

Trafficshop Ad Network Overview

TrafficFactory is an advertising agency specializing in selling premium traffic from around the world. A unique filtering system allows you to sell traffic at a detailed level, with amazing accuracy, helping to increase the number of conversions, and also allows advertisers to display their campaigns specifically for target users. The unique advantage for end users will be the ability to target a specific state, platform (the type of device used to display content), as well as specific product categories. The Traffic Factory network generates over 2.5 billion impressions daily. The incredible size of the Traffic Factory network allows advertisers to reach targeted customers from all over the planet. Combining computers, smartphones, mobile phones and tablets, users of the Traffic Factory network use almost all browsing devices available today. Traffic Factory offers two highly productive solutions that will increase the number of clicks on your campaign. BANNERS cost per click (CPC) pop-up windows cost per 1000 clicks (CPM).

An innovative real-time bidding system allows advertisers to fight for banner ads with favorable conditions on the basis of CPC (pay per click), as well as pop under CPM (pay per thousand clicks).

 Dynamic tracking

To get more information about your campaigns, you should set up dynamic tracking. Adding it to Smartlink will allow you to get more detailed information that interests you every time a click, impression and conversion takes place.

Most used:

  • Campaign.id – campaign ID
  • User.device – Device Information
  • Banner.id – banner ID
  • Categories – Categories
  • User.region – The region of the user.

Statistics

Traffic Factory does not provide detailed statistics, but you can get information on a number of parameters. Firstly, you can see the statistics for each banner: the number of impressions, clicks and CTR.

If you go to the “Actions” section and select campaign statistics, you will see a table containing impressions, clicks, CTR, costs, bid, and eCPC. Information is distributed by the day for a particular banner.

If you go to the “Actions” section and select campaign statistics, you will see a table containing impressions, clicks, CTR, costs, bid, and eCPC. Information is distributed by the day for a particular banner.

How important are banners

The rating on Traffic Factory depends not only on how much you are willing to pay, but also on the quality of banners, i.e. CTR.

CTR is the most important indicator of determining the quality of a banner, because it gives you the ratio between the number of clicks and banner impressions, as a percentage.

When using a banner with a high CTR, you can pay less for a higher position (good rating), so the choice of a banner matters.

You should also pay attention to another important indicator – CR (ratio of conversions to impressions). CTR on Traffic Factory usually affects CR (more clicks – more conversions). But there is one case that can be misleading.

Imagine that you are using a specially adapted banner for a specific offer. It will not bring many clicks and impressions, as it is too specific. Despite this, anyone who visits the site is already expecting this banner, which means a high conversion rate to clicks.

At this exchange, we advise you to try different combinations of banners with high CTR and CR.

Conclusion

Traffic Factory is a fairly convenient and uncomplicated network. Here you can test different banners using all your design skills. You can come up with different options, create new, better banners.

How useful was this post?

Click on a star to rate it!

Average rating / 5. Vote count:

No votes so far! Be the first to rate this post.

Leave a Reply

Your email address will not be published. Required fields are marked *